Pride month on TLC Network by Abroad Films
TVC for TLC
Jun 9, 2022
This spring Abroad Films was presented with the amazing opportunity to create a television spot in celebration of Pride Month for the TLC network.
June 1st marks the beginning of Pride month, an annual event in which we celebrate the LGBTQ community and history. The first Pride parade was in New York City in 1970. Today it has grown into the world’s largest celebration of LGBTQ pride and visibility. In June, we celebrate love in its many forms -- not just love between a man and woman, but also the many different ways that people are attracted to others, the different gender identities that people can identify with.
This spring Abroad Films was presented with the amazing opportunity to create a TV spot in celebration of Pride Month for the TLC network.
Casting: diversity in focus
The aim of the spot is to celebrate Pride Month and universal love, so we wanted to cast couples and characters that embody this message. We also wanted to reflect diversity within the characters in terms of age, ethnicity, sexual orientation and relationship status.
The project had to be delivered on short notice and on a tight budget. Casting was the biggest challenge, as a dozen people from a variety of backgrounds had to be recruited in exchange for a nominal fee. We managed to overcame the obstacles and we are so proud of the outcome!
Finding the perfect locations
Since we are talking about six different scenes, we had to make sure that we found the perfect location for each one. Therefore we worked together with our wonderful location scouts who picked the following locations:
one of the hills of Budapest with a breathtaking view
one of the coziest beer gardens in downtown Budapest
right by the Danube at the base of the Liberty bridge with a gorgeous view as well
a cute park in full bloom
a brand new architectural gem
a cozy balcony of a downtown apartment
You can catch the spots in June across the channels of the TLC network. Happy Pride Month!
Cover picture: Steve Johnson, Unsplash
In this profession, everyone works with their soul – interview with casting director Helga Mandel